Lake County Libraries….market penetration

As we start our research into Lake County libraries, we found some interesting statistics.  From the State of Ohio Library website, we see exactly what the people in the community think of their library.  If you deem it important, we would think that you would at least get a library card.

LC Libraries Registered Borrowers

Let’s compare Lake County with the State of Ohio library districts. The statistics for total registered borrowers in the entire State of Ohio are as follows:

Total Population in the State of Ohio – 11,520,487

Registered Borrowers – All Libraries in the State of Ohio:
Adults                      6,893,725     79.1%
Children                   1,824,613     20.1%
Total                          8,718,338   100.0%
% of population that are registered borrowers – 75.7%

*********************

Please note the number of registered borrowers for Morley Library:
Total Population in their Legal Service Area – 52,404

Registered Borrowers – Morley Library
Adults                 12,349        84.1%
Children                2,333        15.9%
Total                     14,682     100.0%
% of population that are registered borrowers –  28.0% (Yikes!)

*********************

Lake County Libraries State Ranking Based % of Population of Registered Borrowers:
There are 251 library districts in the State of Ohio.

Fairport Harbor                                  36th in the State with 128.1%
Mentor                                                 77th in the State with 91.3%
Wickliffe                                               90th in the State with 84.0%
Madison                                            124th in the State with 68.8%
Perry                                                   125th in the State with 68.4%
Kirtland                                              136th in the State with 64.2%
Willoughby – Eastlake                    190th in the State with 48.6%
Morley Library                                  244th in the State with 28.0%

********************
Market penetration is the percentage of a target market that consumes a product or service.

To the Morley Library Trustees –  a little embarrassing isn’t it?…..Before you ask a for continuing levy (FOREVER), you may wish to think about new strategies on how you can become relevant in the community and increase the registered borrowers, because what you have done to date is not working.  Just our opinion.

Stay tuned, we will have a lot more information on Lake County libraries.  Honesty and transparency on all local issues is our goal.



Categories: Lake

10 replies

  1. 415851 901378I identified your weblog internet site on google and check a few of your early posts. Continue to sustain up the superb operate. I just further up your RSS feed to my MSN News Reader. Searching for forward to studying extra from you in a although! 774674

  2. I think this is one of the most vital info for me. And i’m glad reading your article. But should remark on some general things, The site style is wonderful, the articles is really nice : D. Good job, cheers

  3. I found your weblog website on google and examine just a few of your early posts. Proceed to keep up the excellent operate. I just further up your RSS feed to my MSN Information Reader. Searching for forward to reading more from you afterward!…

  4. 447229 142847the most common table lamp these days nonetheless use incandescent lamp but some of them use compact fluorescent lamps which are cool to touch.. 157942

  5. 689285 133635Cheers for this outstanding. I was wondering if you were thining of writing related posts to this one. .Maintain up the excellent articles! 154140

  6. 591478 613720extremely nice post, i definitely enjoy this remarkable website, persist in it 345476

  7. 240779 421332Just a smiling visitor here to share the really like (:, btw outstanding style . “Audacity, much more audacity and always audacity.” by Georges Jacques Danton. 883690

  8. 993235 77704Normally I do not learn post on blogs, even so I would like to say that this write-up quite pressured me to have a look at and do so! Your writing style has been surprised me. Thank you, quite excellent post. 583181

  9. The 75.7% sounds high to me, I find it hard to believe 3 out of 4 people have a library card. Also do you have a bottom ranking for Ohio library ranking.

    Jim

    On Tue, Jul 31, 2018 at 7:13 AM, We are Lobbyists for Citizens wrote:

    > Brian Massie posted: “As we start our research into Lake County libraries, > we found some interesting statistics. From the State of Ohio Library > website, we see exactly what the people in the community think of their > library. If you deem it important, we would think that you ” >

Leave a Reply

Your email address will not be published.

%d bloggers like this: